Marianne Avila - Berkshire Hathaway HomeServices Verani Realty



Posted by Marianne Avila on 2/2/2020

If you plan to sell your house, you likely will need to craft a home listing. As such, you may want to put together an outline of the information that you'd like to include in your home listing to optimize its effectiveness.

Now, let's take a look at three things that every seller should include in his or her home listing.

1. Home Price

The price of your home likely will play a major role in how quickly your residence stirs up interest from homebuyers, and for good reason.

If you offer a competitive price for your residence, you should have no trouble generating substantial interest in your house as soon as it becomes available. Comparatively, if your home is overpriced, your risk alienating potential buyers. Or, if your residence is underpriced, you may miss out on an opportunity to maximize the value of your house.

Performing a home appraisal often serves as a great way to get an accurate valuation of your house.

Also, look at the prices of comparable houses in your city or town. This will help you understand how your residence stacks up against the competition so that you can price your home accordingly.

2. A Detailed Home Description

What sets your house apart from other residences? Ultimately, if you create a detailed description of your home's features, you can increase the likelihood of a fast, profitable home sale.

When you put together a detailed description of your home, be honest. That way, you can empower homebuyers with the insights they need to determine whether your residence is right for them.

In addition, copy edit your home description before you publish your home listing. Because if your home description is littered with grammatical errors, these mistakes may drive potential buyers away from your residence.

3. Nearby Attractions and Landmarks

If your home is located near amusement parks, national monuments, schools or other popular attractions or landmarks, you should incorporate this information into your home listing. By doing so, you can further differentiate your residence from the competition.

Don't forget to provide details about how far away your home is located from nearby attractions and landmarks too. For instance, if your house is only a 5-minute drive from a top local park, you should include this information in your home listing.

If you want to get the most out of your home listing, it pays to hire a real estate agent as well. With a real estate agent at your side, you can create an in-depth home listing that will hit the mark with prospective buyers.

A real estate agent understands exactly what it takes to create an effective home listing. He or she will learn about your residence and your home selling goals and ensure that your home listing stands out from others.

Ready to craft an engaging home listing? Use the aforementioned tips, and you can boost your chances of creating a terrific home listing in no time at all.





Posted by Marianne Avila on 4/8/2018

It’s a competitive selling market and we all know how difficult it can be to entice buyers with your home.

There are a number of ways to highlight the best features of your house. From staging to great real estate photos, marketing your home is a key aspect to ensuring a sale.

However, sometimes sellers miss out on opportunities to give their home a competitive edge in the housing market.

In today’s post, we’re going to talk about some of the features in homes that are major selling points for today’s average buyer. That way, you’ll be able to update your listing and materials so that everyone who looks at your home knows exactly what it has to offer.

1. Location and convenience

Odds are you can find some major location selling points for your home if you think about it. Is your home near grocery stores, hospitals, parks, or major highways? Does it lack the rush hour traffic that other neighborhoods have?

Just because you’ve gotten used to the convenient location of your home doesn’t mean it won’t be appreciated by your potential buyers.

2. Low upkeep and utility costs

If you live in a newer home in your neighborhood, there’s a good chance it will beat out much of the local competition in energy efficiency and maintenance costs. If you’ve recently upgraded energy-related parts of your home (think windows, HVAC, insulation, etc.), you should highlight these upgrades in your listings.

This is also a good time to show off your utility savings. Many utility companies show you how much you spend compared to your neighbors. If your home is energy efficient, don’t be afraid to show off in your listing.

3. Storage space

Ever notice how self-storage facilities seem to be popping up just about everywhere? Storage space is a huge concern for homeowners and buyers alike.

Make sure your photos and listings reflect the amount of storage your home has.

4. Major upgrades

If you’ve recently replaced the septic system, roof, windows, HVAC or other major upgrade, be sure to list the date and cost of the system in your listing. They can help assure potential buyers that they won’t need to make any costly upgrades or repairs anytime soon.

5. Pet and smoke-free

If your home is free of any odors or signs of pets or cigarettes, it will likely be a plus for buyers who are only focusing on homes that are clean and move-in ready.

6. Natural lighting

If your home has a lot of windows or skylights, be sure to include them in your photo and listing. Natural lighting can dramatically improve real estate photos, and it will make your home seem more spacious and welcoming.





Posted by Marianne Avila on 10/1/2017

If you intend to buy a house, you probably will check out a lot of home listings over the next few days and weeks. However, it is important to note that not all home listings are created equal, and how you analyze home listings may dictate your homebuying success.

Ultimately, there are several factors that homebuyers need to consider as they assess home listings, and these factors include:

1. Price

The price of a home is one of the key factors – if not the most important factor – that a homebuyer needs to consider in a home listing. Because if you ignore a home's price, you risk wasting precious time and resources as you pursue a home that falls outside your price range.

When it comes to buying a home, it pays to develop a budget ahead of time. That way, you'll know how much you can spend on a residence and can tailor your home search to fit your budget.

You may want to get pre-approved for a mortgage prior to looking at home listings as well. By doing so, you can enter the housing market with a budget in hand and explore available residences that won't force you to spend beyond your means.

2. Condition

Are you looking for a fixer-upper or a brand-new residence? Take a look at a home's condition, and you can determine whether a particular residence is right for you.

Oftentimes, a decades-old residence may require myriad upgrades. This means you may need to allocate significant time and resources to enhance the condition of an old house after you finalize your home purchase.

On the other hand, it is essential to remember that a new house may prove to be more expensive than an old residence. And if you're on the lookout for a bargain, you may want to shy away from listings for brand-new houses.

3. Features

Creating a list of must-have home features is ideal, as this will enable you to narrow your search for your dream residence.

For instance, if you want a home that has a big swimming pool, you can browse home listings accordingly. Or, if you would like to buy a house that is located near some of the nation's best schools, you can focus on home listings in cities and towns that feature top-rated schools.

If you want to streamline your home search, it usually helps to look beyond home listings. Fortunately, real estate agents are available to help you accelerate your search for the perfect residence.

A real estate agent understands the ins and outs of the housing market. He or she will learn about your homebuying goals and provide you with the latest home listings. Then, a real estate agent will work with you to simplify your home search and ensure that you can discover a terrific residence at an unbeatable price.

Take the guesswork out of reviewing home listings – use the aforementioned tips, and you can quickly evaluate a wide range of home listings and find your dream house.




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